The other day Joshua Prezant Photography got called in to photograph a rising star in the TV media world. Alicia Menendez. She is one of the faces that Fusion TV is banking on to bring in the millennial folks to the newly built English-language channel from ABC and Univision.
The instrcutions from one of my favorite clinets, The Washington Post, was simple and usually what I get from them. Have fun and shoot something cool. Although this time I did have one request. Nothing behind the news anchor desk. So after a quick google search of Menendez I was on the phone with her wonderful people at Fusion. They were extremely helpful and we set up a shoot time.
Having been in many newsroom over the years ( both TV NEWS and Newspapers) I had an idea of what I would be working with and started to visualize ideas. But nothing I thought of came close to the vision of what this newly contructed 160,000 square foot studio in Doral, FL looked like. It truley was a amazing site with all the new technological toys one could thing of that would be in a digital newsroom built from the ground up. So off I went scouting the location when I arrived at the shoot.
After scounting I met up with Menendez for a quick introduction. Witin seconds of meeting and talking with her I knew I would like her. And I did. Menendez was very friendly, and not the friendliness that most TV personalities put out there. She did not come off eager to be liked or to be put in a mold of who she was supposed to be. She was just herself. For good or bad. She had a smart intelectual humor that mixed in equal parts of the ever so slight mix of good rounchiness and “geek” humor. And you can see it in her slight wise cracking “this is who i am” smile that came out in the photos.